December 09, 2018 – Since its first haul (a Nike SB Dunk) in 2008, Cambridge, Massachusetts-based Concepts has held a consistent line among its many ideas: the lobster. There have been a handful of Dunks to claw at it — blue at retail and an F&F yellow, as well as a few variations of the aesthetic on the KYRIE 4.
“Initially, I felt we shouldn’t touch the theme again. It was a moment. We celebrated it. We loved it,” shares Concepts creative director Deon Point. “Ten years later, I’m in more Lobster conversations than I can believe. Kyrie and Jason Tatum are wearing versions on the court, Sue Bird in the WNBA, too. It’s like this whole movement.”
This month, the scheme returns to its original Dunk base but in a new purple makeup that adds fuel to the flame.
“I’ve probably researched lobsters more than Jacques Cousteau himself,” says Point. “There’s versions in color variations, depending on the depth of how far a lobster can go below sea level. And, theoretically, there are lobsters in colors that haven’t been found yet.”
Purple is one of those colors. But that hasn’t stopped Point. While there isn’t exact proof that there are purple lobsters floating around, if you mix blue and red — the colors of the Concepts’ originals — one might just birth.
The Concepts x Nike SB Dunk Lobster releases December 14 at Concepts, December 15 at select retailers and December 17 via SNKRS.