A.J. Brown and the Power of "Inner Excellence"

Key Takeaways

• Philadelphia Eagles wide receiver A.J. Brown was seen reading "Inner Excellence" by Jim Murphy on the sidelines during Sunday's playoff game against the Green Bay Packers.
• Amazon Bestseller: Following this exposure, "Inner Excellence" surged to the No. 1 spot on Amazon's best-seller list, climbing from a rank of 523,497.
• Author's Reaction: Jim Murphy, the author, expressed amazement at the sudden popularity of his book, describing the experience as "pretty amazing." 

During the Philadelphia Eagles' 22-10 victory over the Green Bay Packers on January 12th, wide receiver A.J. Brown was captured on camera reading "Inner Excellence" by Jim Murphy while on the sidelines. Brown, who had a quiet game with just one reception for 10 yards, explained that he brings the book to every game to help him refocus, regardless of his on-field performance. He referred to the book as "the recipe" for mental improvement. 

Brown posted pictures of the book on social media with highlighted paragraphs: “This game is 90% mental and 10% physical for me,” he wrote alongside the post. “I bring it to every game and I read it between each drive. I use it to refocus and lock in despite what may transpire in the game, good or bad.” 

The televised image of Brown engrossed in his book sparked widespread interest among fans and viewers, leading to a dramatic increase in the book's sales. "Inner Excellence" skyrocketed from a ranking of 523,497 to the No. 1 best-seller on Amazon overnight, marking a 52,349,600% increase in sales ranking. 

Jim Murphy, the author of "Inner Excellence," was taken aback by the sudden attention his book received. He described the experience as "pretty amazing" and noted the influx of messages and interest following Brown's sideline reading.