Key Points
- The adidas DON Issue 8 "Spida-Man" releases July 17 for $120, style code KI9288.
- The colorway pairs red, blue, and black with layered mesh in a web-like pattern.
- adidas has not confirmed a licensed Marvel partnership; the design is a themed homage.
- It is the latest colorway in Donovan Mitchell's eighth adidas signature shoe.
The adidas DON Issue 8 "Spida-Man" released July 17 for $120, a red, blue, and black colorway that leans on Donovan Mitchell's long-running nickname. Blue mesh runs across the toe and side panels with red showing through underneath, and the overlapping layers give the upper a web-like texture. White Three Stripes sit on a molded heel that fades from red into blue, and the split color scheme carries down to the outsole. The style code is KI9288.
The detail worth naming: there is no obvious Spider-Man graphic anywhere on the shoe, and adidas has not confirmed a licensed Marvel partnership. The theme is carried entirely by color and paneling — a homage rather than an official crossover. That restraint is the point of the whole "Spida" line.
The read: Mitchell has spent his career converting the "Spida" nickname into a brand, and the Issue 8 run is adidas building a whole design language out of it — this "Spida-Man" makeup arrives alongside a "Silver Spida" and other comic-adjacent colorways. It is a smart bet for a $120 signature shoe. The performance market's most reliable value plays have been the sub-$130 signatures, the same lane where Anthony Edwards' AE line has quietly outperformed, and a recognizable persona gives the DON series an identity that a spec sheet cannot. Mitchell is coming off a four-year, $273 million extension with the Cavaliers, and adidas is treating the signature line as a long-term asset to match — part of a signature-shoe field that hit a record 33 athletes across 16 brands this year.
Source: Sneaker Bar Detroit, Sole Retriever.
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