Disney and Pixar opened the Toy Story 5 sneaker campaign on Tuesday with the adidas Samba Jane "Jessie," a Mary Jane-strap take on the silhouette designed around the cowgirl doll's signature look. The pair lands first at Foot Locker on May 13 for $110, with Woody's Samba and Buzz Lightyear's Adistar Control 5 following on June 1 ahead of the film's June theatrical release.
The collection
The Samba Jane "Jessie" (style code LA1428) is the Mary Jane variant of the Samba, leaning into cow-print uppers pulled from Jessie's chaps, denim-style Three Stripes, and stitched accents on the strap and heel. Jessie is the only entry in the collection that ships before Toy Story 5 hits theaters, giving the rodeo doll the campaign's opening window — an unusual choice given Woody and Buzz typically front this kind of rollout.
Woody's Samba (LA3985, $110) arrives June 1 with denim uppers, yellow plaid accents, brown suede overlays patterned after his cowboy shirt, and a belt-buckle lace dubrae. Buzz Lightyear's Adistar Control 5 (LA3965, $130) lands the same day, building a white mesh base under neon green, purple, blue, and red accents from Buzz's space suit, metallic silver overlays, and "LIGHTYEAR" tongue branding. The kids' Buzz pair adds a light-up heel.
Why now
This is adidas's second attempt at Toy Story sneakers on the Samba — the silhouette has carried adidas's biggest pop-culture deals through 2024 and 2025, including Clipse's "THORN" return and the Messi Inter Miami collaboration. Putting Disney's most recognizable IP on the same template is a tell that adidas wants the Samba to outlast its current cycle by attaching it to a family-movie campaign that prints on every cable spot for the rest of the spring.
The Foot Locker exclusivity window also matters. Disney's licensing deals typically prioritize wide retail, but routing the first weeks through Foot Locker keeps the drop legible to the sneakerhead audience that has spent two years chasing the Samba — and creates a controlled pricing environment before the broader adidas.com release in June.
Release details
- adidas Samba Jane "Jessie" (LA1428) — May 13, 2026 at Foot Locker, $110
- adidas Samba "Woody" (LA3985) — June 1, 2026 at Foot Locker, $110
- adidas Adistar Control 5 "Buzz Lightyear" (LA3965) — June 1, 2026 at Foot Locker, $130
- Wider release — adidas.com, June 2026
Comments