Air Jordan 40: The Next-Gen Game Shoe Built on a 40-Year Legacy
Air Jordan 40 launches July 12, 2025 ($200–205). It features full-length ZoomX foam + Zoom Strobel, sleek design nods to past AJ icons, and drops in colorways like The Classic, Blue Suede, Dusty Rose.

Jordan Brand officially debuts the Air Jordan 40, a court-ready basketball shoe that celebrates four decades of MJ legacy while introducing next-level performance designed for today’s elite athletes.
Release Date & Price
- Date: July 12, 2025
- Price: $200–205 USD (varies slightly by retailer)
- Initial Drop: "The Classic" colorway
- Upcoming Releases:
- Blue Suede – August 20, 2025
- Dusty Rose – September 20, 2025
Design Breakdown
- Cushioning Tech: First-ever combo of full-length ZoomX foam (85% energy return) and full Zoom Strobel for unmatched responsiveness and explosive performance.
- Upper Materials: Premium eco-leather, suede, nubuck with reflective panels and stitched overlays inspired by AJ models 5, 13, 14, 3, 12, 15, and 18.
- Structural Features: 360-degree internal webbing, asymmetrical collar, medial ventilation, and a herringbone traction pattern set at 40-degree angles to echo the model number.
Why It Matters
- Performance Leap: The AJ40 is being touted by Jordan Brand as “the definitive performance basketball shoe,” tailor-made for fast-paced modern play.
- Anniversary Tribute: It bridges four decades of Air Jordan design heritage—integrating aesthetic nods and tech iterations from earlier models.
- Pro Endorsements: Paolo Banchero, a Jordan Brand athlete, has already previewed the shoe for the 2025–26 NBA season.
Where to Buy & How to Cop
- Available at: Jordan.com, Nike.com, select sneaker retailers, and partner shops.
- Release Strategies: Expect a mix of raffle systems and first-come-first-served drops via SNKRS, Nike accounts, and physical stores.







