Air Jordan 40: The Next-Gen Game Shoe Built on a 40-Year Legacy

Air Jordan 40 launches July 12, 2025 ($200–205). It features full-length ZoomX foam + Zoom Strobel, sleek design nods to past AJ icons, and drops in colorways like The Classic, Blue Suede, Dusty Rose.

Air Jordan 40: The Next-Gen Game Shoe Built on a 40-Year Legacy

Jordan Brand officially debuts the Air Jordan 40, a court-ready basketball shoe that celebrates four decades of MJ legacy while introducing next-level performance designed for today’s elite athletes.

Release Date & Price

  • Date: July 12, 2025
  • Price: $200–205 USD (varies slightly by retailer)
  • Initial Drop: "The Classic" colorway
  • Upcoming Releases:
    • Blue Suede – August 20, 2025
    • Dusty Rose – September 20, 2025
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Design Breakdown

  • Cushioning Tech: First-ever combo of full-length ZoomX foam (85% energy return) and full Zoom Strobel for unmatched responsiveness and explosive performance.
  • Upper Materials: Premium eco-leather, suede, nubuck with reflective panels and stitched overlays inspired by AJ models 5, 13, 14, 3, 12, 15, and 18.
  • Structural Features: 360-degree internal webbing, asymmetrical collar, medial ventilation, and a herringbone traction pattern set at 40-degree angles to echo the model number.
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Why It Matters

  • Performance Leap: The AJ40 is being touted by Jordan Brand as “the definitive performance basketball shoe,” tailor-made for fast-paced modern play.
  • Anniversary Tribute: It bridges four decades of Air Jordan design heritage—integrating aesthetic nods and tech iterations from earlier models.
  • Pro Endorsements: Paolo Banchero, a Jordan Brand athlete, has already previewed the shoe for the 2025–26 NBA season.

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Where to Buy & How to Cop

  • Available at: Jordan.com, Nike.com, select sneaker retailers, and partner shops.
  • Release Strategies: Expect a mix of raffle systems and first-come-first-served drops via SNKRS, Nike accounts, and physical stores.