Ares Brings Sports Investing to Individual Investors with New Fund
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The exclusive world of sports investing is about to get a lot more accessible. Ares Management Corp. is debuting a new media and entertainment fund targeting individual investors, bringing the typically exclusive world of sports investing to the retail segment.
This marks a significant shift in an asset class that has historically been reserved for institutional investors and the ultra-wealthy. The fund will make debt and equity investments in sports leagues, teams, and sports-related businesses, as well as media and entertainment companies.
The move is part of Ares' broader push into the individual investor market. The firm is among many asset managers making a larger push in offering private assets to individuals. Ares has said it wants to manage $100 billion from these investors globally by 2028, which could pull in $600 million in management fees.
Ares has already established itself as a major player in sports investing, having ramped up investments in sports, including taking stakes in the Miami Dolphins National Football League team, Inter Miami CF and Chelsea football club, and closed its first fund dedicated to the strategy in 2022 with $3.7 billion.
