Bad Bunny's run in 2026 has been relentless. Grammy Album of the Year in February. Super Bowl halftime show days later. His first signature sneaker, the BadBo 1.0, shock-dropped after the Grammys and sold out immediately. A second colorway, the "Resilience," followed at the Super Bowl and moved just as fast. Now the third colorway has an official date: the BadBo 1.0 "Rise" releases March 28 at $160 via the CONFIRMED app, adidas.com, and select retailers at 10 a.m. ET.
Style code: JS3886.
The colorway is a beige-and-black pairing — off-white nubuck suede laid over a black mesh base, finished with a gum outsole. The "Rise" name is intentional. Where "Resilience" referenced Puerto Rico's recovery from disaster, "Rise" is about the island's forward momentum, and Benito's role as a global cultural carrier for it. The blue accents on the tongue and heel logo reference the Puerto Rican flag, a signature hallmark of the BadBo line.
The shoe itself tells the story of how seriously adidas is taking this partnership. The BadBo 1.0 is a full-signature silhouette — the first the brand has built around Bad Bunny from the ground up, after years of warping existing models like the Forum Low, Response CL, and Campus into collaborations that consistently sold out.
The "Rise" release also introduces the first full BadBo apparel collection, which drops alongside the shoe. The line draws from Benito's personal off-duty style — track jackets, track pants, sweatshirts, hats, and a heavyweight sweatsuit. The aesthetic is comfort-first and unhurried, which is exactly the register his non-stage presence occupies. For a man who spent 2025 and early 2026 on the world's biggest stages, the collection reads like a deliberate exhale.
The first BadBo 1.0 colorway has reportedly resold on StockX for an average price of nearly $700, more than four times retail. Whether "Rise" commands the same premium will depend on supply, which adidas has kept tight across this rollout. The brand knows what it has. So does the market. March 28 will move fast.
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