Bluestar Alliance Acquires Palm Angels from Farfetch’s New Guards Group
Bluestar Alliance has acquired Palm Angels, the high-end streetwear brand previously owned by New Guards Group (NGG) and Farfetch.
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Key Takeaways
- Bluestar Alliance has acquired Palm Angels, the high-end streetwear brand previously owned by New Guards Group (NGG) and Farfetch.
- The deal marks a shift for Palm Angels, which had been part of NGG’s luxury brand portfolio.
- Bluestar Alliance specializes in scaling global lifestyle brands, including Off-White, meaning Palm Angels could see expansion into new markets and product categories.
Bluestar Alliance, known for acquiring and expanding major fashion and lifestyle brands, has officially purchased Palm Angels from New Guards Group (NGG), which is owned by Farfetch.
Palm Angels, founded in 2015 by Francesco Ragazzi, is a luxury streetwear label that blends Italian craftsmanship with American skate culture. The brand has gained popularity for its bold graphics, signature tracksuits, and celebrity endorsements from figures like Kanye West, Travis Scott, and A$AP Rocky.
The exact financial terms of the acquisition have not been disclosed. However, the move aligns with Bluestar Alliance’s track record of scaling and expanding fashion brands, such as Off-White, BCBG, Tahari, and Hurley.
