Breakr Secures Funding from Live Nation in Latest Investment Round

Key Takeaways

• Breakr, a music-tech startup connecting artists with influencers, has raised new funding from Live Nation.
• The investment is part of Breakr’s latest funding round
• Breakr’s platform helps artists promote their music through influencers, DJs, and tastemakers.
• Live Nation’s backing signals increased interest in digital music promotion and artist discovery.

Breakr, a fast-growing music-tech startup that connects artists with influencers to promote their music, has secured funding from Live Nation as part of its latest investment round. The funding amount has not been publicly disclosed, but the partnership highlights growing industry interest in digital music marketing and artist discovery.

Breakr’s platform allows artists, DJs, and influencers to collaborate on music promotion campaigns. The company has positioned itself as a key player in the creator economy, helping musicians gain exposure without relying solely on traditional label-driven marketing.

Founded in 2020 by brothers Anthony (Tony) and Ameer Brown, Breakr has quickly become a leading force in the creator marketing landscape. Initially focused on the music sector, Breakr partnered with major labels such as BMG and Sony Music, to help musicians "break" into the mainstream via TikTok and Instagram. Breakr has since broadened its scope, embracing an interdisciplinary approach across industries, partnering with titans, including Hershey, Billboard, Celsius, Samsung, and UMG, among others. Today, Breakr is a thriving community of 70,000 creators, serving as a catalyst for collaboration between artists, agencies, influencers, and brands across various online channels.

"The creator economy has changed the way we all connect with audiences, driving innovation and economic activity at an unprecedented scale. Breakr is a tech platform that was a core part of Live Nation Urban's marketing mix for the better part of a year. After meeting the founders and understanding their vision, it was an easy decision for us to invest in Tony and Ameer and their trail-blazing platform," said Shawn Gee, Founder and President of Live Nation Urban. "Our investment reflects our belief in the founders and in the transformative power of creators and the technology that empowers them to thrive." Gee will also join the company's board of directors.

The investment will be made through a new venture fund formed by Live Nation and Live Nation Urban, the Black Lily Capital Fund. The fund will provide greater access to capital, resources, and opportunity for black founders of companies operating in, or adjacent to, the live music ecosystem, with a focus on startups in pre-seed and seed round stages.

As more artists seek alternative ways to break into the industry, platforms like Breakr are becoming essential for grassroots promotion and audience engagement.