Daft Punk x PLEASURES: Robotic Streetwear Drops July 16th
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Daft Punk and PLEASURES launch an exclusive streetwear capsule on July 16th, transforming the iconic duo's robotic imagery and sonic legacy into wearable art through global pop-ups in Paris, LA, and Mexico City.
The Collection
This isn't your typical band merch. The collaboration features bold reimaginings of Daft Punk's visual identity, with their signature robot helmets prominently featured across denim, tees, and statement pieces.
Standout Pieces:
• Full-zip hoodie that zips all the way to the top of the head, resembling their iconic helmets
• Black baggy jeans with half of each helmet printed on each leg
• "Technologic" tee with bold orange lyrics from the 2005 music video
• Black padded jacket embroidered with the entire Discovery tracklist across the back
• Football featuring Random Access Memories album artwork
Global Pop-Up Experience
Paris: June 28-29 at Le Archives (already launched)
Los Angeles: July 12-13 (pays tribute to their legendary 2006 Coachella pyramid performance)
Mexico City: July 17-20 at Centro de Cultura Digital (culminates with stadium screening of Interstella 5555)
Each location offers immersive experiences with interactive art installations, exclusive access to the collection, and unique cultural interpretations of Daft Punk's legacy.
This marks one of the few times Daft Punk has officially partnered with a fashion brand since their 2021 split. PLEASURES, known for working with iconic musicians and subcultures, brings their gritty, graphic-forward aesthetic to the duo's futuristic vision.
The collection balances over-the-top fanwear with wearable everyday pieces, featuring both bold statement graphics and subtler co-branded details. It's designed for both dedicated collectors and streetwear enthusiasts who appreciate music history.
The Bigger Picture
Despite officially splitting in 2021, Daft Punk continues to influence culture through strategic collaborations. Recent projects include Thomas Bangalter's ambient track "CHIROPTERA," global Interstella 5555 screenings, and the 10th anniversary "Drumless Edition" of Random Access Memories.
PLEASURES has a proven track record with music collaborations, and this partnership feels like a natural evolution of both brands' creative ethos - blending nostalgia, sci-fi aesthetics, and rebellious streetwear design.
Release Details: July 16th online via PLEASURES website and through global pop-ups. The collection includes apparel, home goods, and rare collectibles. Expected to sell out quickly given the duo's legendary status and limited collaborative history.
