Drake: "UMG and Spotify used bots and payola to make 'Not Like Us' seem popular"

Drake has initiated legal action against Universal Music Group (UMG) and Spotify, alleging that they conspired to artificially inflate the popularity of Kendrick Lamar's diss track "Not Like Us." In a petition filed by his company, Frozen Moments LLC, in a New York court on November 25, 2024, Drake claims that UMG employed bots and pay-to-play agreements to manipulate streaming numbers and airplay, making the song go viral. 

Universal Music Group has denied these allegations, stating that the claims are "offensive and untrue." The company emphasizes its commitment to ethical marketing and promotional practices, asserting that music popularity is determined by fan choice.

The legal action is the latest development in Drake and Kendrick Lamar's ongoing feud, which has intensified over the past year. "Not Like Us," released in May 2024, is a diss track by Lamar that has garnered over 900 million plays on Spotify, further fueling the rivalry between the two artists.

This lawsuit highlights the complexities of artist-label relationships and the measures artists may take to address perceived injustices in promoting and distributing music. As the case progresses, it may shed light on the practices within the music industry regarding streaming and promotional strategies.

Related

• Drake says UMG and Spotify used bots and payola to make 'Not Like Us' seem popular" -  The Verge
• "Drake vs. Kendrick Lamar Turns From Rap 'Beef' Into Corporate Feud" The Wall Street Journal
• "Drake Is Taking His Kendrick Lamar Beef to Court" Vulture