Hook Makes Music Remixing on Social Media Easy, Legal — and Profitable for Artists and Creators

Key Takeaways

• Hook raises $3M in new funding, bringing its total to $6M.
• Platform allows users to legally remix and monetize music from over 1,200 artists.
• Partners include Justin Bieber, Ty Dolla $ign, Playboi Carti, Migos, and more.
• Hook uses AI for remixing, but doesn’t train on artists’ original music.
• Creators get paid based on engagement, referrals, and bonuses.

NEW YORK, March 26, 2025 – Social media just got a game-changing upgrade for music fans and creators. Hook, a fast-growing platform that lets users legally remix hit songs while earning income, announced today that it has closed an additional $3 million in funding, bringing its total to $6 million.

Investors in this round include Khosla Ventures, Kygo’s Palm Tree Crew, The Raine Group, and returning backers like Point72 Ventures, Imaginary Ventures, Waverley Capital, and artists such as KSHMR. The funding will help Hook scale up its marketing, user acquisition, and strategic hiring, as it positions itself as the go-to platform for legal music mixing and monetization.

Fixing the Remix Problem

According to Hook, nearly 40% of music on social media comes from remixes and mashups, often made without proper licensing. That’s where Hook steps in: it gives fans and creators a legal way to remix and share music, while ensuring that artists and rights holders get paid.

“We have built music’s new ecosystem, where creativity and rights can finally coexist,” said Gaurav Sharma, Hook’s Founder & CEO.

The app uses AI-powered remixing tools that let creators mix, mash, and filter songs — by genre, mood, and more — all without the legal gray area.

Big Artists, Big Names, Big Support

Since launching in October 2024, Hook has partnered with 16 major music partners and now features music from over 1,200 artists. This includes chart-toppers like Justin Bieber, Playboi Carti, Ty Dolla $ign, Big Sean, KSHMR, Hardwell, Soulja Boy, Sadie Jean, Jaden Smith, and Killer Mike.

Hook also earned a spot in Universal Music Group’s MusicForAI initiative, praised for its ethical approach to AI — specifically, that it doesn’t train its models on original songs. That’s a key differentiator at a time when the music industry is scrutinizing how AI interacts with intellectual property.

Monetization for Everyone

Hook isn’t just about fan engagement — it’s also helping creators and artists make money. The platform’s creator monetization program rewards users based on:

• Engagement
• Referrals
• Bonuses

Additionally, artists can launch Remix Challenges with prizes, while using Hook’s tools to promote their catalogs both on and off the platform.

As music continues to merge with short-form video and viral trends, Hook aims to be the bridge between user creativity and artist compensation — solving one of the music industry’s thorniest problems with a win-win platform for both sides.

For more, visit HookMusic.com