Key Points
- Kith released two capsules: Kith for Taxi Driver and Kith for Tribeca Festival.
- Taxi Driver tees run $69, with a $59 cap and $25 posters; Tribeca pieces span $74 to $155.
- The drop marks Taxi Driver's 50th anniversary and Tribeca's 25th edition (June 3–14).
- Tees use 230 GSM vintage-washed cotton; the Tribeca crewneck is 400 GSM reversible fleece.
Kith kept its latest film capsule close to home. The brand has released two co-branded collections — Kith for Taxi Driver and Kith for Tribeca Festival — timed to Martin Scorsese's 1976 film hitting its 50th anniversary and the Robert De Niro–co-founded festival marking its 25th edition, running June 3–14 in downtown New York.
What's in it
The Taxi Driver side is built on graphic tees at $69 — the Travis Stare and Taxi Classic vintage tees, plus Japanese Poster and DVD Cover standard tees — all on 230 GSM vintage-washed cotton, alongside a $59 washed twill cap and a pair of $25 posters keyed to the movie's artwork and Travis Bickle. The Tribeca Festival capsule runs richer: a $74 Buildings standard tee, a $94 canvas tote, and a $155 Logo Lockup Nelson crewneck in 400 GSM reversible cotton fleece.
Why it fits Kith
Licensing film nostalgia is now a core Kith revenue line — Ronnie Fieg has built capsules around marquee partners for years, from studio franchises to athletes. Pairing Scorsese's grittiest New York portrait with the festival De Niro co-founded to help the city recover after 9/11 makes Kith the retail arm of two NYC institutions at once. For a brand that treats the city as its brand, a Taxi Driver tee sold during the film's hometown reunion is about as on-message as it gets.
The bet
The pricing tells the story: $25 posters and $69 tees are built to move at festival scale, while the $155 crewneck is the collector piece. Tying the merch to a fixed cultural moment — the 50th-anniversary screening and De Niro–Scorsese conversation at Tribeca — gives the capsule a clock most brand drops don't have.
Source: Kith, Tribeca Festival
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