Key Points
- The New Balance 2010 "Neptune Grey" (U20107SQ) releases this summer for $160.
- Diamond-knit mesh base with layered nubuck and synthetic mudguard overlays.
- Full-length ABZORB midsole with ABZORB SBS cushioning and a TPU stability web.
- Sold at New Balance, finished with reflective accents and a molded "N."
The New Balance 2010 has become the brand's quiet workhorse of the moment, and its latest "Neptune Grey" makeup leans all the way into the grey-on-grey territory New Balance owns. It arrives this summer at $160, style code U20107SQ.
The build
A breathable diamond-knit mesh forms the base, reinforced with nubuck and synthetic overlays and a layered contrast mudguard that gives the silhouette its depth. Underfoot is the part that matters: a full-length ABZORB midsole with ABZORB SBS at the heel and forefoot, plus a translucent TPU stability web through the midfoot. Reflective accents and a molded "N" round it out.
Why the 2010 keeps working
The 2010 is a Y2K-era tech runner reissued for an audience that now reads chunky stability shoes as fashion. "Neptune Grey" is the cleanest version of that pitch — no loud collab, no story to sell, just a grey runner doing what grey New Balances do. It sits alongside New Balance's other recent heritage runners, like the Stone Island x New Balance 1890.
The pitch
At $160, it undercuts the hyped collabs and delivers the in-house tech and tonal palette that made the 2010 a staple in the first place. It will not trend, but it will sell.
Source: Hypebeast, Sneaker News
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