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Nike and LEGO Expand Partnership with Additional Sets Coming September 2025

uristocrat

uristocrat

— 3 min read
Nike and LEGO Expand Partnership with Additional Sets Coming September 2025

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Key Takeaways

Nike and LEGO's multi-year partnership launched in July 2025 with the 1,180-piece Nike Dunk set ($99.99), featuring a buildable sneaker, rotating basketball, and exclusive B'Ball Head minifigure. Additional LEGO sets will be released in September 2025, with more details coming this summer. The collaboration includes both buildable sets and wearable products: Nike Air Max DN kids' sneakers in August, followed by Nike Dunk Low footwear in September, alongside apparel and accessories. WNBA MVP A'ja Wilson serves as the partnership's signature athlete ambassador, helping engage kids through the reimagined world of play.

Partnership Overview

Nike and LEGO's global multi-year partnership officially kicked off in summer 2025 with a series of immersive experiences and co-branded products designed to inspire kids everywhere to embrace the joy of active and creative play. The collaboration merges Nike's "Just Do It" spirit with LEGO's imaginative building power, targeting youth audiences through both physical products and experiential activations.

The inaugural LEGO Nike Dunk set, released July 1st, is a 1,180-piece model designed for ages 10 and up that features the iconic Nike Dunk silhouette in white and blue colorway. The set includes interactive elements like hidden storage compartments for small items, interchangeable colored laces for customization, a rotatable brick basketball, and the debut of B'Ball Head—a unique basketball-headed minifigure wearing printed Nike Dunk sneakers.

September Release Details

While specific details about the September LEGO sets remain under wraps, Nike and LEGO have confirmed that additional LEGO building sets will go on sale in September, with more information to be released during summer 2025. Industry rumors suggest the September wave may include smaller, more affordable sets priced at $69.99 and $39.99, though these remain unconfirmed. Alongside the LEGO sets, September will also see the release of Nike Dunk Low x LEGO sneakers for kids, featuring a distinctive black and white colorway with cartoon-like aesthetic and LEGO branding on the tongue.

The partnership extends beyond products to include global experiential activations, from basketball-themed experiences at LEGOLAND California to football programming in London, reinforcing both brands' commitment to inspiring creativity and active play in children worldwide.

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