NIKE and TOGETHXR Launch Everyone Watches Women’s Sports Collection

Key Takeaways

• The Nike x TOGETHXR Everyone Watches Women’s Sports™ apparel collection features T-shirts, hoodies and caps in two colorways: Off Noir (black) and Sail (white).
• The collection is now available at nike.com, the Nike App, togethxr.com and select Nike stores and Dick’s Sporting Goods locations across the United States.

Nike and TOGETHXR, the trailblazing media and commerce company that’s risen to prominence as one of the foremost voices in women’s sport, are announcing their partnership to continue amplifying women athletes through storytelling and the launch of a new apparel collection.

The Nike x TOGETHXR Everyone Watches Women’s Sports™ collection is centered around TOGETHXR’s iconic slogan, which aims to elevate the visibility, recognition and support of women athletes worldwide. The collection features a soft, heavyweight cotton T-shirt built with comfort and fit in mind; a midweight French terry fabric hoodie; and an unstructured club cap with a mid-depth design. All items in the collection are available in two colorways: Off Noir, recalling the original dark Everyone Watches Women’s Sports T-shirt, and Sail, the first contrasting lighter shade bearing the TOGETHXR slogan.

Through this partnership, Nike and TOGETHXR aim to reshape the conversation surrounding women’s sport by focusing on the limitless potential of women athletes. Both brands believe in the transformative power of offering a stage to showcase their talent, stories and impact — knowing that a win for women athletes represents a win for all athletes.

In December, Nike and TOGETHXR collaborated to launch the TOGETHXR Everyone Watches Women’s Sports edition of the Nike G.T. Hustle 3 in celebration of the highly anticipated rematch between two of the top teams in women’s college basketball, USC and UConn, and two of their star players, Nike NIL athletes JuJu Watkins and Paige Bueckers.