Key Points
- The Nike LeBron NXXT Gen by JuJu appears in a crimson "With Love" colorway (IQ8495-600).
- A Light Crimson, Laser Orange, and Bright Crimson palette with shaggy suede panels.
- Personal touches: a jewel Swoosh, a quilted flower pattern, and a hand-doodled "By JuJu" on the tongue.
- JuJu Watkins is the first athlete to co-design within LeBron James's NXXT Gen platform.
JuJu Watkins keeps adding to a shoe most college players never get. The Nike LeBron NXXT Gen by JuJu — the first hoop shoe an athlete has co-designed inside LeBron James's NXXT Gen platform — surfaces again in "With Love," a crimson makeup under style code IQ8495-600 that leans all the way into her personal detailing.
The colorway
It runs a Light Crimson, Laser Orange, and Bright Crimson palette, with shaggy suede taking over the lacestay, toe box, and tongue for texture against the futuristic leather-and-synthetic base. The personal touches are the point: a premium jewel Swoosh, a quilted flower pattern on the collar and tongue, and a hand-doodled "By JuJu" script on the tongue. It retails for $170.
Why it matters
The hardware under the design is real performance — a full-length React midsole with dual forefoot Zoom Air, built around Watkins' quick, control-first game — but the story is the co-design. Watkins is the first athlete to shape a shoe within the NXXT Gen line, the clearest signal Nike has sent that the USC guard is on a signature track while still in college. "With Love" follows her "Silver Lining" colorway in a rollout that keeps treating a 20-year-old like a franchise.
The read
Personal flourishes — flowers, a doodle, a jewel Swoosh — on a performance hoop shoe is how Nike builds an identity before a signature line officially exists. JuJu does not have a signature shoe yet. "With Love" is Nike acting like it is only a matter of time.
Source: Sneaker Bar Detroit, Nike
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