OpenAI May Be Building Its Own Social Media Like Feed to Rival X and Meta
Key Takeaways:
- OpenAI is reportedly developing a social media like feed into ChatGPT, similar to X (formerly Twitter).
- An early prototype includes a social feed focused on ChatGPT’s image generation features.
- Sora, ChatGPTs video and image generation service has a gallery of images and videos which may serve as a prototype for this feature
According to a new report from The Verge, OpenAI is experimenting with a social media platform — one that could go head-to-head with Elon Musk’s X and Meta’s Facebook and Instagram.
The platform, currently in the internal prototype phase, includes a feed-like experience centered on user-generated images via ChatGPT.
The social prototype reportedly allows users to share, interact with, and view AI-generated content, hinting at a possible creative hub or visual feed similar to Instagram but powered by AI.
“This could be about more than just social media—it could be a strategy to secure real-time data pipelines,” said one source familiar with AI development needs.
Why It Matters:
OpenAI currently relies on licensed datasets, user interactions, and public web content to train its large language models like GPT-4. But platforms like X and Meta have the advantage of internal, real-time data flows, which help improve recommendation engines and train AI models at scale.
If OpenAI builds its own platform, it could serve a dual purpose:
- User engagement and brand expansion in the consumer space.
- A new data source to continually improve AI products like ChatGPT and DALL·E.
This move would also mark a significant step beyond OpenAI’s current focus on tools, APIs, and enterprise solutions — planting a flag in the highly competitive social space.
What We Don’t Know (Yet):
- Will it be a standalone app or baked into the ChatGPT mobile experience?
- Will it support text posts, video, or only image-based interactions?
- Will OpenAI moderate content the same way other platforms do?
