PLEASURES Presents SS25: "Paris in Love"

When LA Streetwear Falls in Love with Paris

Los Angeles streetwear brand PLEASURES just dropped one of the most talked-about collections at Paris Fashion Week, and it's easy to see why. Their Spring/Summer 2025 collection, aptly titled "Paris in Love," represents everything we love about modern streetwear—raw creativity, cultural fusion, and just enough rebellion to keep things interesting.

This isn't just another fashion week debut. PLEASURES has managed to capture something special: the electric energy of LA street culture filtered through the romantic lens of Paris, creating pieces that feel both familiar and completely fresh.

What Makes PLEASURES Special

For those unfamiliar with the brand, PLEASURES has built its reputation on being unapologetically bold. Founded with a punk and grunge ethos, they've consistently pushed boundaries while staying true to their LA roots. The brand's aesthetic blends vintage underground culture with contemporary streetwear sensibilities, and their latest collection perfectly exemplifies this approach.

What sets them apart is their ability to reference multiple eras simultaneously—think early 2000s club culture meets '90s grunge meets modern tailoring—without feeling like a costume party.

The "Paris in Love" Collection Breakdown

The SS25 collection reads like a love letter written in fabric and stitching. Here's what caught our attention:

Distressed Denim with Purpose: This isn't destruction for destruction's sake. The brand's approach to distressing feels intentional and artistic, with mesh layering that adds texture without overwhelming the silhouettes.

Statement Outerwear: Oversized jackets and hoodies feature bold typography and graphic prints that manage to be eye-catching without being obnoxious. The messaging feels personal rather than purely commercial.

Unexpected Tailoring: Perhaps most interesting is how PLEASURES has incorporated high-fashion elements into their streetwear DNA. The collection features experimental silhouettes that bridge the gap between casual and elevated dressing.

Color Story: The palette is masterfully balanced—vibrant pops of color contrast with muted, earthy tones. It's the kind of color theory that works whether you're wearing one piece or building a full look.

Why This Collection Matters

Fashion weeks can often feel disconnected from real life, but PLEASURES' "Paris in Love" feels genuinely wearable. These are clothes for people who want to express themselves without sacrificing comfort or practicality.

The collection also represents an interesting cultural moment. We're seeing American streetwear brands gaining serious respect on the international fashion stage, and PLEASURES is leading that charge with authenticity rather than trying to mimic European luxury aesthetics.

More importantly, the brand continues to prove that streetwear can be both accessible and aspirational. These pieces will likely appeal to fashion insiders and everyday style enthusiasts alike.

The Fashion Week Experience

The Paris Fashion Week debut wasn't just about the clothes—it was a full cultural experience. PLEASURES brought together musicians, influencers, and fashion industry insiders, creating the kind of energy that makes Fashion Week feel exciting rather than stuffy.

The brand teased several high-profile collaborations during the show, though details remain under wraps. Given PLEASURES' track record with partnerships, these collaborations will likely blur the lines between fashion, music, and art culture.

How to Get It

Release Details: The collection officially drops Friday at 10 AM PST exclusively through the PLEASURES webstore. Given the brand's cult following and the buzz from Paris Fashion Week, pieces will likely sell out quickly.

For those new to the brand, this collection serves as a perfect entry point. The range of pieces means there's something for different style preferences and budgets, from statement outerwear to more subtle graphic tees.

The Bigger Picture

"Paris in Love" represents more than just another seasonal collection—it's a statement about where streetwear is heading. PLEASURES has managed to evolve their aesthetic without losing their edge, creating clothes that feel both contemporary and timeless.

In a fashion landscape often criticized for being too commercial or trend-driven, PLEASURES continues to create pieces that feel personal and authentic. Whether you're a longtime fan or discovering the brand for the first time, this collection offers a compelling vision of what modern streetwear can be.

The real test will be how these pieces translate from the runway to real life, but based on what we've seen, "Paris in Love" has all the ingredients to become another standout chapter in PLEASURES' growing legacy.