PUMA and Rihanna Introduce All-New FENTY Avanti LS

Rihanna and PUMA officially launch the FENTY x PUMA Avanti LS on January 16, 2025 — starting at $160 on PUMA.com, with buttery soft leather and a gum outsole in Black/White and Chrome colorways.

PUMA and Rihanna Introduce All-New FENTY Avanti LS

Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together: the FENTY x PUMA Avanti LS. This collaboration marks Rihanna's return to PUMA as the Creative Director of FENTY x PUMA, blending PUMA’s deep history in sport with Rihanna’s influence in music, culture, and fashion. 

Release Date & Price

The FENTY x PUMA Avanti LS is available on January 16th at 10am EST exclusively at PUMA.com 

Design Breakdown

The Avanti LS combines the high-quality leather design of PUMA's classic King football boot with the outsole of the heritage Easy Rider running shoe. It features buttery soft vintage leather, a fold-over tongue and a gum outsole. The initial release includes two colorways: a classic Black and White version, and a Chrome execution with laser-etched logos and leather chrome details. 

Quick Takeaways

  • Release Date: January 16, 2025
  • Price: $160 (Men's), $170 (Women's), $95 (Little Kids), $85 (Toddlers)
  • Design: Premium leather upper, fold-over tongue, gum outsole
  • Availability: PUMA.com and select retailers

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