Inside the NBA’s Great Generation War
Not so long ago, retired NBA stars could put on a suit, go on ESPN, and lay into the next generation of young players with little pushback. And then something shifted: The younger guys hopped on their podcasts and Instagrams and started to fire back. Alex Wong takes us inside the seismic rift between the old talking heads and a new generation of brand-savvy, terminally online stars.
Inside the NBA’s Great Generation War
Not so long ago, retired NBA stars could put on a suit, go on ESPN, and lay into the next generation of young players with little pushback. And then something shifted: The younger guys hopped on their podcasts and Instagrams and started to fire back. Alex Wong takes us inside the seismic rift betwee…
Comments