‘Spirit’ Follows Philadelphia’s George Washington High School Cheer Team to the National Stage

Key Takeaways

• Comcast has partnered with Stephen Curry’s Unanimous Media to produce Spirit, a new original docuseries.
• The series follows Philadelphia’s George Washington High School cheer team as they compete in the National Cheerleaders Association (NCA) High School Nationals.
• Spirit highlights the dedication, athleticism, and resilience of cheerleaders, breaking common stereotypes about the sport.
• The docuseries will be available on Peacock and Xfinity, with additional behind-the-scenes content across Comcast NBCUniversal platforms.

Inside Spirit: A Story of Determination and Teamwork

Cheerleading is often seen as a sideline activity, but Spirit, a new docuseries from Comcast and Unanimous Media, aims to challenge that perception. Led by NBA star Stephen Curry’s production company, the series follows the George Washington High School cheerleading team as they train, compete, and overcome obstacles on their journey to the NCA High School Nationals—one of the country’s most prestigious and largest cheerleading competitions.

Directed by Matt Howley, the series goes beyond the routines, diving into the personal stories of the athletes and the impact of competitive cheer on their lives. The show captures the physical demands, teamwork, and mental toughness required to succeed in the sport.

Howley states, “growing up in Philadelphia, I was raised on heroic stories of the underdog. It’s part of our fabric to identify with the underdog: to always believe that with some ability, hard work, ingenuity, and luck, you can pull off the improbable, if not the impossible. It is an honor to tell the story of how hard these students worked to, in the words of the team itself, ‘prove that there is a positive story coming out of these Philly neighborhoods.’”

Stephen Curry’s Vision for the Series

As a four-time NBA champion and Olympic gold medalist, Stephen Curry understands the dedication required to compete at the highest level. Through his production company, Unanimous Media, he’s bringing attention to underserved sports stories, focusing on athletes who often don’t get the recognition they deserve.

“Spirit is a coming-of-age story about a group of young athletes beating the odds and showing how a sport can transform an individual, a team and a school,” said Curry and Peyton. “Throughout the series, we follow their journey as we see how competitive cheerleading gives these kids a sense of purpose and possibility. Spirit is the ultimate underdog story, and we’re excited for audiences to see the team do what they do best: prove people wrong.”

Where to Watch

Spirit will be available February 27, exclusively on Comcast’s Black Experience, a comprehensive content destination that features the ultimate in Black storytelling with a variety of original content. Black Experience is available across Xfinity’s entertainment devices, including X1, Flex and Xumo Stream Box, as well as on Xumo Play, a free ad-supported streaming TV (FAST) app available on major streaming platforms.