Super Bowl Ad Prices Hit Record $8 Million for 30-Second Spot
Super Bowl Ad Prices Hit Record $8 Million for 30-Second Spot
Key Takeaways
- Super Bowl LVIII ad prices have surged past $8 million for a 30-second commercial.
- Sponsors have already secured around 10 of the most expensive slots for the Feb. 11 broadcast on Fox featuring the Philadelphia Eagles vs. the Kansas City Chiefs
- The price increase reflects the Super Bowl's dominance in live TV advertising and Fox’s strong ad sales strategy.
According to industry reports, the cost of Super Bowl LVIII commercials has hit a new record, surpassing $8 million for a 30-second spot. This marks a jump from last year’s pricing, continuing the trend of rising ad rates for one of the most-watched TV events in the U.S. Last year’s game drew 123.4 million viewers, becoming the most-watched US broadcast ever.
Despite the high costs, advertisers are still eager to secure prime slots, with around 10 premium ads already purchased. The Super Bowl remains one of the few live events that guarantees massive real-time viewership, making it an unparalleled platform for brand exposure.
Uber Eats, Bud Light and MSC Cruises have purchased 60-second spots for the New Orleans game, according to iSpot.tv Inc., an ad measurement company.
Fox, which is airing the game on Feb. 11, has benefited from strong demand, allowing it to push rates to historic levels.
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Hannah Miller
