Swang: The Golf Collective Redefining Culture and Inclusion
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How a Def Jam VP is revolutionizing golf through community, culture, and authentic representation
Breaking Barriers on the Green
In a sport historically dominated by exclusivity and tradition, Swang is writing a different story. Founded in August 2023 by Modi Oyewole, this Los Angeles-based golf collective operates under a simple but powerful motto: "pull up, tap in."
The mission? Create space for those who were "never invited but always belonged" in golf.
The Visionary Behind the Movement
Modi Oyewole brings serious cultural capital to the golf world. Currently serving as Vice President of Creative, Experiential, and Content Development at Def Jam Records, Modi's resume reads like a masterclass in culture creation:
- Festival Pioneer: Co-founded Trillectro, DC's first hip-hop and dance music festival, scaling it to 20,000+ annual attendees
- Star Maker: Helped break Grammy-nominated R&B sensation Giveon, who earned 5 platinum and 2 gold plaques during Modi's tenure at Epic Records
- Brand Builder: Worked with Nike on their innovative SNKRS app launch and led culture marketing at Red Bull
- Industry Connector: Early experience at The Fader, Def Jam, and Complex Magazine shaped his understanding of authentic culture
- DCtoBC: Founder of the innovative platform during the Blog Era
His festival hosted rising stars like Travis Scott, SZA, Kid Cudi, and ASAP Rocky before they became household names, proving Modi's ability to spot and nurture cultural movements.
What Makes Swang Different
Swang isn't just another golf club. It's a cultural bridge that uses music, community, and authentic representation to make golf accessible. Their approach includes:
"Free Range" Events: Regular gatherings where attendees receive casual guidance from experienced golfers while building genuine community connections.
Cultural Integration: Drawing from music and street culture to reshape golf's perception among younger, diverse audiences.
Authentic Inclusion: Moving beyond surface-level diversity to create genuine belonging for communities traditionally excluded from golf.
Real Impact, Real Results
Swang's influence extends beyond the driving range. In March 2025, they partnered with Rolling Loud—the world's largest hip-hop festival—for a charity golf invitational at Angeles National Golf Club.
The event raised funds for the Black Music Action Coalition's Restore & Rebuild LA initiative, providing direct relief to Altadena residents and small businesses affected by devastating Los Angeles wildfires.
This partnership exemplifies Swang's philosophy: using golf as a platform for community impact while demonstrating that the sport's future looks different than its past.
The Cultural Moment
Swang arrives during golf's post-pandemic renaissance, particularly among women and young people. But where others see trend, Modi sees a transformation.
"Golf's next era is here, and it looks like us," he explains. "This collaboration isn't just about the future of golf—it's about giving back to the communities that make it possible."
The Bottom Line
Swang proves that inclusion isn't about lowering barriers—it's about building bridges. By reframing golf through culture, Modi Oyewole isn't just changing who plays the game; he's changing what the game means.
For a sport long defined by who it excluded, that might be the most revolutionary swing of all.
Follow Swang: @swang on Instagram | swang.golf
Follow Modi: @supermodi on Instagram | supermodi.co
