Sneakers
Two December sneaker launches signal the end of hype-driven marketing. Wale's Nike GT Future and A Ma Maniéré's Jordan 4 prove that authentic heritage storytelling now drives premium pricing better than artificial scarcity.
Nike
Nike's Sabrina 3 "Twin" released on Sabrina and Eddy's shared birthday.
Sneakers
The rumored return of the Air Jordan 4 OG "Bred" for Holiday 2026 promises the authentic '89 shape and Nike Air branding that purists have demanded.
Nike
Nike creates a new COO role for Venkatesh Alagirisamy while eliminating CTO and CCO positions, marking CEO Elliott Hill's continued restructuring to flatten the organization and accelerate decision-making in response to competitive pressures.
Sneakers
LeBron James debuts the Nike LeBron 23 "Stewie," reviving a Family Guy-inspired theme fifteen years after the legendary unreleased LeBron 6 PE.
Nike
Nike's new SNKRS Code system turns sneaker drops into interactive treasure hunts, rewarding cultural knowledge over bot speed. The password-protected release method launched with the LAAMS Air Force 1, signaling a shift toward releases that prioritize community engagement and storytelling.
Nike
Nike's GT Cut returns in EYBL colors that honor basketball's premier youth development platform
Sneakers
Jalen Brunson has emerged as the NBA's most visible Kobe devotee, and Nike is about to reward that loyalty with his first retail release. The Nike Kobe 6 Protro "Statue of Liberty" player exclusive, which Brunson debuted during the Eastern Conference Semifinals against the Indiana Pacers
Sneakers
Devin Booker's signature line with Nike is entering its second chapter. The Phoenix Suns guard officially debuted the Nike Book 2 on court this week against the Portland Trail Blazers, unveiling a refined silhouette that pushes his vision of versatility even further. The Book 2 maintains the understated
NBA
Detroit Piston Cade Cunningham joins an exclusive club of six active NBA players with Nike signature shoes, with his first model set to debut in spring 2027.
Sports
Nike honors co-founder Phil Knight by renaming its Beaverton headquarters the Philip H. Knight Campus—a tribute to the visionary who built a global movement.
Sneakers
When one of Los Angeles' most respected boutiques joins forces with Nike's iconic runner, the result is a masterclass in collaborative design that honors both brands' distinct identities.