Travis Scott and Fragment Return with Air Jordan 1 Low OG

Key Takeaways

• The Travis Scott x Fragment Design x Air Jordan 1 Low OG releases September 20, 2025, priced at $150 USD.
• This collaboration features a white leather upper with Military Blue accents, aged Sail midsoles, and Scott's signature reverse Swoosh.
• The sneaker represents the third chapter in the Travis Scott-Fragment partnership, following their successful 2021 collaborations.
• Travis Scott sneakers have demonstrated exceptional investment potential, with some releases generating 400% returns compared to traditional market investments of 8-10% annually.

This latest Air Jordan 1 Low OG collaboration features premium materials, including cream leather base, royal blue overlays, and vintage-inspired aging details.

The convergence of music, fashion, and business continues to create unprecedented opportunities in the luxury streetwear market. Travis Scott has built a $100 million brand empire through strategic partnerships with Nike, McDonald's, and Fortnite, establishing himself as one of the highest-paid celebrities in music. His approach to collaborations extends beyond traditional endorsements, often negotiating equity stakes and creative control that maximize long-term value.