Key Points
- Travis Scott's Cactus Jack signed a first-look deal with Paramount Pictures on July 22.
- The deal spans film, TV, theater, and live entertainment.
- It follows Scott's narration role in Christopher Nolan's The Odyssey.
- Paramount co-chair Josh Greenstein called Scott's cultural influence "a superpower."
Travis Scott's Cactus Jack imprint has signed a first-look deal with Paramount Pictures, the studio announced on July 22. Under the arrangement, Scott will bring new film, television, theater, and live-entertainment concepts to Paramount first; the studio gets right of first refusal, and if it passes, he can shop a project elsewhere. The deal formalizes Cactus Jack's move beyond music and merchandise into film, television, and stage production.
The deal grows out of Scott's turn providing narration for Christopher Nolan's adaptation of Homer's The Odyssey. Paramount co-chair Josh Greenstein praised the fit in the announcement: "Creativity emanates from every pore of his body… Everything he touches becomes culture, and that's a superpower."
Scott and Paramount already have a working relationship on the consumer side, having released limited-edition "SpongeBob SquarePants" and "Scream" apparel drops, and the new deal formalizes it around content. Scott's screen résumé to date runs from voice work in Trolls Holiday in Harmony to his self-directed concert film Circus Maximus and the infrared experiment Aggro Dr1ft, with a role in Rolling Loud: The Movie alongside Owen Wilson still to come. No first projects have been announced, though Scott floated interest in dark thrillers and a possible remake of the cult classic The Warriors.
The deal lands as Paramount reshapes itself. The studio is working through the $110 billion merger with Warner Bros. Discovery that federal regulators cleared last month, and has moved aggressively on its portfolio, from shutting down BET+ and buying out Tyler Perry's stake to courting new creative partners. Scott also teased that a new album is on the way.
Source: Variety
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