Uber's Women Preference Feature coming soon to US Cities
Uber announced this week that it will pilot its "Women Preferences" feature in three major U.S. cities—Detroit, Los Angeles, and San Francisco—starting next month. This long-awaited expansion brings a safety tool that has already powered over 100 million trips across 40 countries to the US.
Women will be able to set a preference for a woman driver in the Uber app, increasing their chances of a match. After that’s done, when a female rider requests a trip, they will see an option called “women drivers.” If the wait is longer than expected, the rider can opt for another ride, according to Uber.
Women drivers can switch their settings to “women rider preference.” This setting can be changed if the driver wants to receive trip requests from all riders.
The Women Preferences pilot program will launch in Los Angeles, San Francisco, and Detroit over the next few weeks. Women riders and drivers can access the feature through their Uber app settings.
