UNDEFEATED x Air Jordan 4 Releases On August 2nd
One of sneaker culture's most legendary collaborations is making its long-awaited return. The UNDEFEATED x Air Jordan 4, originally released in extremely limited quantities in 2005, is set to drop on August 2nd, 2025, marking the 20th anniversary of this iconic partnership.
UNDEFEATED Air Jordan 4UNDEFEATED Air Jordan 4
Important Update: Only One Version Available
UNDEFEATED has confirmed that only one version of the Air Jordan 4 will be released to the public on August 2nd, 2025. The retail version features the original "Nike Air" branding on the heel (Style Code: IB1519-200). The Jumpman version (Style Code: IB1854-200) will remain a Friends & Family exclusive and will not be available for public purchase.
Historical Significance
The UNDEFEATED x Air Jordan 4 holds special significance as the first-ever collaboration between Jordan Brand and a boutique retailer. Founded by Eddie Cruz and James Bond in Los Angeles, California in 2002, UNDEFEATED became Jordan Brand's pioneering collaborative partner when this groundbreaking sneaker was originally released in 2005, with only 72 pairs produced, making it one of the rarest and most sought-after sneakers in history. Original pairs have sold for upwards of $18,000 on the resale market.
Design Details
The 2025 retro stays true to the original design, featuring a deep green/olive nubuck upper inspired by MA-1 military flight jackets. Black detailing and vibrant orange accents complete the military-inspired aesthetic. The shoe includes the signature Velcro tongue patch, a direct nod to flight jacket design elements.
Sizing Guide
Air Jordan 4s generally fit true to size. Most wearers should stick to their regular Nike size for a snug but comfortable fit. If you have wider feet, consider going up half a size for added comfort. The Air Jordan 4 features a medium width with a padded collar and tongue, and may feel slightly snug in the toe box area initially but will break in with wear.
Chicago Exclusive Pre-Release
UNDEFEATED created a special pre-release opportunity exclusively for Chicago locals. Three massive shipping containers appeared at Chicago's Millennium Park overnight (exact coordinates: 41.88167, -87.62289) featuring grey, olive, and orange colors with a giant digital screen. The containers hosted an exclusive raffle on July 25th, with winners returning on July 26th for pickup. This marked the first opportunity to purchase the sneakers before the general release.
Release Information & Where to Buy
UNDEFEATED officially announced the August 2nd release date and launched a dedicated microsite at undaj4.com for fans to sign up for release notifications. The shoes will be available exclusively through UNDEFEATED stores and online for $230. The release will follow a multi-stage process:
Online Raffle (EQL): Monday, July 28th at 11 AM EST through Wednesday, July 30th at 11 AM EST
In-Store Raffle: Wednesday, July 30th from 12 PM EST through 8 PM EST. Pick-ups will be available at UNDEFEATED Los Angeles Pop-Up, NYC, Las Vegas, SF, and Phoenix locations.
General Release: August 2nd at 11 AM EST on Undefeated.com
Global Launch: August 3rd at UNDEFEATED chapter stores in China, Japan, Taiwan, and Malaysia
A Nike SNKRS release date has not been announced.
Celebrity Sightings
In the weeks leading up to the official release, several high-profile individuals have been spotted wearing early pairs, including Clint Ogbenna of Corteiz during Paris Fashion Week, Lil' Yachty in early July, and Chris Gibbs spotted wearing a pair in NYC.
Accompanying Apparel
Completing the collection, Jordan Brand will also release an Air Jordan Renegade Jacket inspired by the MA-1 Flight Jacket for $325. This matching piece extends the military aesthetic of the footwear into a full lifestyle collection.
Resale Expectations
Given the original's legendary status and the 20-year wait for a retro, resale experts predict this could be one of the most profitable sneaker releases of 2025. While it won't reach the five-figure sums of the original, early estimates suggest resale values could range from $600-$1,200+, depending on size and market demand.
Special Packaging
The 2025 release will come in special 20th anniversary packaging, including the return of Jordan Brand's iconic silver box from the mid-2000s era - the same packaging used during the original Air Jordan 20th anniversary celebration in 2005.
This release represents a rare opportunity for sneaker enthusiasts to own a piece of Jordan Brand history that was previously accessible to only a select few. Given the original's legendary status and limited availability, demand is expected to be exceptionally high when the UNDEFEATED x Air Jordan 4 returns after two decades.
