The Whitaker Group's multi-season adidas campaign "Do Not Duplicate" drops its "Houston Rodeo Pack" today across the retailer's four banners — A Ma Maniére, Social Status, APB, and JAIDE. The pack includes three silhouettes: the F50 Adiframe, BW Army, and Handball Spezial, each rendered in western-inspired materials including croc-embossed leather and metal stud detailing. Pricing runs $150 to $240.
The "Do Not Duplicate" campaign is built around exclusivity by distribution — styles are available only through Whitaker Group stores and are produced in limited quantities. The Houston Rodeo theme is a regional nod that fits the campaign's ongoing focus on cultural specificity over broad availability. The BW Army and Handball Spezial are two of adidas' most in-demand lifestyle silhouettes of the past two years, and the Whitaker Group treatment gives both a distinct seasonal colorway unlikely to surface elsewhere.
Available today at A Ma Maniére, Social Status, APB, and JAIDE retail locations.
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