Key Points
- Three Megaride models drop June 10 via adidas.com and the CONFIRMED app, from $200.
- The collection is titled "Comienza Con El Sueño" — "It Begins With the Dream."
- It is an officially licensed Mexico national team capsule for the 2026 World Cup.
- The Willy Mega Low carries skeletal detailing drawn from Mexican remembrance imagery.
Willy Chavarria keeps using adidas to say something. His new collection with the brand, "Comienza Con El Sueño" — "It Begins With the Dream" — arrives June 10 as an officially licensed Mexico national team capsule for the 2026 World Cup, and like his earlier work it treats a soccer drop as an argument about who the game belongs to.
What's dropping
The footwear spans three takes on adidas' cushioned Megaride platform: the Willy Mega Low (style code KI7728), the Megaride Copa (KZ8743, $200), and the Willy Megaride AG XL (KJ2041, $220). The Copa fuses the DNA of adidas' Copa Mundial football boot with Megaride foam; the Mega Low introduces a skeletal framework across the upper, a nod to the bone imagery that runs through Mexican remembrance culture. The capsule extends into jerseys, a tracksuit, a blazer, a rugby shirt, a scarf, and a cap, alongside officially licensed Selección Nacional merchandise.
Why Chavarria, why Mexico
Chavarria — raised in the farmworker town of Huron, California, named to TIME's 100 and CFDA Menswear Designer of the Year — has built a career centering working-class, immigrant, and Chicano communities. adidas has been woven into that world for decades without much institutional credit, which is the gap he keeps designing into. His earlier adidas Jabbar collaboration reframed a 1978 basketball shoe through zoot-suit politics and "quiet luxury" recoded as working-class dignity. The Mexico capsule runs the same play on the biggest stage sport offers.
The bet
Tying a designer capsule to a national team ahead of a home-soil World Cup — the tournament runs across the United States, Mexico, and Canada this summer — sells to fans and collectors at once. Priced from $200, the Megarides sit in premium-sportswear territory rather than the luxury-fashion stratosphere, keeping them within reach of the communities the collection is about. Whether that accessibility survives once resale gets hold of a limited World Cup drop is the open question.
Source: Sneaker News, WWD
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