WNBA All-Star Game Ratings Drop 36% Without Caitlin Clark
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The WNBA All-Star Game drew 2.19 million viewers on ABC Saturday night, marking a 36% decline from last year's record-breaking audience, according to Sportico's Jason Clinkscales. The difference? Caitlin Clark wasn't playing this time.
Last summer's exhibition between Team USA and the league's top non-Olympians (including Clark) pulled in 3.442 million viewers, making it the most-watched All-Star Game in WNBA history. This year's event still managed to claim the second-place spot despite Clark's absence.
The numbers underscore Clark's remarkable impact on WNBA viewership. While the league continues to grow its audience, the Indiana Fever rookie's drawing power remains unmatched. Saturday's game saw the WNBA All-Stars defeat Team USA 117-109 in what Clinkscales described as a tight contest.
Even with the decline, pulling over 2 million viewers for a midseason exhibition demonstrates the WNBA's sustained momentum in building its television audience.
