Key Points
- AMIRI releases a limited-edition Tournament Collection for the 2026 FIFA World Cup.
- Ten pieces reinterpret classic football apparel: T-shirts, a knitted polo, jerseys, shorts, a track set, caps, and a soccer ball.
- The number 94 on the jerseys references both Mike Amiri's graduation year and the 1994 World Cup in Los Angeles.
- Available now on amiri.com and select AMIRI retail locations.
Los Angeles luxury house AMIRI has released a 10-piece capsule timed to the 2026 FIFA World Cup, the tournament's return to the city where founder Mike Amiri built his brand. The Tournament Collection puts football staples — jerseys, shorts, a coordinated track set — through the label's streetwear filter, landing somewhere between matchday kit and Fairfax Avenue.
The collection
The lineup spans T-shirts, a knitted polo, two jersey styles, shorts, a full track set, caps, and a branded soccer ball. AMIRI's signature sky-blue palette runs through every piece, contrasted with graphic black elements and gradient effects pulled from the California coastline. Signature construction details — MA Monogram Quad jacquards and crochet craftsmanship — separate these from the generic tournament merch flooding the market.
The anchoring detail is the number 94 on the jersey backs, a dual reference to Mike Amiri's high-school graduation year and the 1994 FIFA World Cup, the last time the tournament came to Los Angeles. It is a personal timestamp dressed as a squad number.
Why it matters
The 2026 World Cup has turned into a runway for fashion-forward capsules. Nike's X2 collection paired seven national federations with cultural collaborators. Patta designed the Netherlands' full wardrobe. AMIRI's entry is different: it is not tied to a federation or a Nike contract but to LA itself, the host city where the final will be played at the Rose Bowl on July 19. For a brand built on LA's intersection of luxury and street culture, the Tournament Collection reads less as a cash-in and more as a hometown flex.
Gallery
Source: Schön! Magazine
Comments