Bad Bunny's Apple Music Super Bowl LX Halftime Show is officially the most-watched Super Bowl halftime performance of all time. Apple Music, the NFL, and Roc Nation announced today that the February 8 performance drew 4.157 billion views in 24 hours across global broadcast, YouTube, and social media — a 137% increase over last year's show.
Domestically, the performance averaged 128.2 million U.S. viewers, ranking fourth all-time behind Kendrick Lamar (133.5M, 2025), Michael Jackson (133.4M, 1993), and Usher (129.3M, 2024). Spanish-language viewership peaked at 4.8 million on Telemundo — the most-watched Super Bowl halftime in Spanish-language history.
The show marked the first time a Latino solo artist headlined the Super Bowl halftime, performed almost entirely in Spanish, with guest appearances from Lady Gaga, Ricky Martin, and Los Pleneros de la Cresta. The performance paid direct tribute to Puerto Rican and Latin culture at the biggest stage in American sports.
The chart impact was immediate. Bad Bunny's "DtMF" jumped to No. 1 on the Billboard Hot 100 — just the fourth mostly Spanish-language track to top the chart. Apple Music listens surged 7x post-show. His 2025 album Debí Tirar Más Fotos landed on charts in 155 countries, reached the Top 10 in 128, and claimed No. 1 in 46.
The NFL also released the Super Bowl LX Live Visual Album across Apple Music, Spotify, YouTube, Tidal, and Amazon Music.
4.157 billion views.
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