Jordan Brand and the Brazilian Football Federation (CBF) unveiled a partnership that puts the Jumpman on a World Cup kit for the first time in the brand's history.
The kit itself is built on Nike's Aero-FIT cooling technology — the same elliptical mesh construction engineered to maximize airflow between skin and fabric — and made from 100 percent textile waste. On the design side, Jordan Brand layered its iconic elephant print into Brasil's traditional yellow-and-blue palette, creating something that reads distinctly Brazilian while carrying unmistakable Jumpman DNA.
The partnership goes well beyond the on-pitch kit. Completing the Pro Pack is the new Tiempo Maestro boot — also featuring the Jumpman logo and matching elephant print — alongside Aero-FIT training apparel. Then there's a 35-piece streetwear collection built for the stands: two-tone hoodies, mesh diamond shorts, oversized tracksuits, jersey dresses, tees, and accessories, all running Brasil's colors through Jumpman's design language. Footwear in the collection includes the Air Jordan 1 Low, Jordan Brand Ultra, Jordan Brand Trunner, and an exclusive expression of the Nike Tiempo Gato futsal shoe.
Vini Jr. fronts the campaign and said it clearly: this is bigger than football. When the Jumpman lands next to the Seleção's colors on a World Cup stage, it signals something about where global football culture is going — and who controls the narrative around it. Jordan Brand has spent years building credibility in football through individual athlete deals and cultural positioning. Partnering with Brazil at the World Cup is the full expression of that strategy.
Nike's relationship with Brazil dates to 1996, when the CBF signing announced that Nike had arrived in football. Thirty years later, putting Jordan Brand — Nike's highest-cultural-equity label — on the away kit is a statement about what that relationship is worth now. The home kit is still to come.
Available tonight at jordan.com and tomorrow at select global retailers.
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