Nike launches the Nike United Collective

Key Takeaways:

• Nike launches the Nike United Collective—a global initiative supporting women athletes in football.
• The collective includes 6 top female players who will help drive inclusivity and investment in the sport.
• In a first for Nike Football, the brand has brought six athletes from across the globe together to create a Nike United pack of boots from the Tiempo, Mercurial and Phantom franchises.
• The Nike United pack will be available at nike.com and select retail locations starting February 5.

Nike is making a major push to transform women’s football with the Nike United Collective—a new program bringing together top female athletes to drive progress in the sport.

In a first for Nike Football, the brand has brought six athletes from across the globe together to create the Nike United pack of football boots: a dynamic collection of performance footwear that incorporates the athletes’ insights and design details across three key Nike Football franchises.

• Patricia Guijarro (FC Barcelona Women midfielder; Spain) and Naomi Girma (Chelsea FC Women defender; USA) are the faces of the Tiempo franchise, which provides legendary touch and versatility for every aspect of the game.
• Lauren James (Chelsea FC Women forward; England) and Salma Paralluelo (FC Barcelona /ga forward; Spain) represent Mercurial, which delivers standard-setting speed designed for the game’s fastest athletes.
• Sophia Wilson (formerly Smith; Portland Thorns FC forward; USA) and Deyna Castellanos (Portland Thorns FC forward; Venezuela) represent Phantom, which offers game-changing precision in passing, scoring and ball control.