Salehe Bembury x PUMA Velum "Magenta Gleam" Releases February 7
PUMA and Salehe Bembury are releasing the Velum running shoe in a new "Magenta Gleam" colorway on February 7, 2026. The shoe represents Bembury's first lifestyle silhouette with PUMA, following the initial reveal at Paris Fashion Week in June 2025.
The Velum features a layered design with a lightweight engineered mesh upper wrapped in a sculptural printed cage that Bembury describes as "5D-printed." The "Magenta Gleam" colorway combines a magenta and dusky gray color palette with black structural supports and Bembury's signature fingerprint-inspired graphics.
The shoe utilizes PUMA's NITROFOAM cushioning technology in the midsole, providing lightweight comfort and responsive support. The biomorphic design merges organic inspiration with technical precision, creating what Bembury characterizes as a "formscape" that feels both natural and futuristic.
The Salehe Bembury x PUMA Velum "Magenta Gleam" will be available February 7, 2026, through PUMA.com, PUMA flagship stores, and select retailers. The retail price is $160.
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