1. The Christmas Kobe Returns: Nike's Strategic Revival of Holiday Basketball Culture
    Nike

    The Christmas Kobe Returns: Nike's Strategic Revival of Holiday Basketball Culture

    The Kobe 3 Protro 'Jack Frost' drops Christmas Eve for $210—resurrecting a shoe people questioned in 2007 and recasting it as the coldest entry yet in basketball's most sacred holiday tradition.

    ·2 min read
  2. Nike Ava Rover
    Sneakers

    Nike Ava Rover

    Nike Ava Rover drops July 25, 2025 at $145. Featuring ReactX foam, woven upper, TPU overlays, reflective details, and water-repellant outsole.

    ·2 min read