Sneakers
Nike Ja 3 "Price of Admission"
Key Takeaways * Authentic Collaboration: The Ja 3 represents a new model of athlete-driven design, with Ja Morant directly participating in the creative process through spray painting, whiteboard sessions, and hands-on design at Nike headquarters * Strategic Pricing: At $135 retail, Nike maintains the Ja line as an entry-level signature shoe, targeting
