Louis Vuitton has opened a dedicated pop-up space at 104 Prince Street in Soho, New York, celebrating 130 years of its Monogram pattern. The installation runs through April 2026.
The Hotel Concept
The space is designed as a "Louis Vuitton Hotel" with themed rooms dedicated to iconic bag silhouettes. Visitors enter through the Keepall Lobby, honoring the foldable travel bag introduced in 1930. Additional rooms include the Neverfull Gym featuring mirrored walls and gilded dumbbells, the Speedy Room 1930, the Speedy P9 Safe Room showcasing Pharrell Williams' gold-drenched reinterpretation, the Noé Champagne Bar referencing the bag's 1932 origin as a champagne carrier, and the Alma Terrace.
Care Services and Personalization
The pop-up includes a Care Services area where visitors can bring Louis Vuitton pieces for restoration advice. Exclusive personalization services are available only at this location, including hot-stamping and distinctive patches not offered at other Louis Vuitton stores.
Special Edition Collections
The pop-up accompanies three special-edition collections launched January 1. The Monogram Origine Collection features the pattern in linen and cotton blend with pastel hues. The VVN Collection focuses on the leather goods legacy. The Time Trunk Collection uses trompe-l'oeil printing to bridge heritage and contemporary design.
The Monogram was created in 1896 by Georges Vuitton as a tribute to his father, Louis Vuitton.
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