Jordan Brand spent three decades keeping the Air Jordan 11 off-limits to outside designers. In 2026 it finally opened the door — and the first wave is running through women-led retail.
Key Points
- Releases June 27 for $205 in women's sizing; style code IW1882-300
- Among the first official collaborations on the Air Jordan 11 silhouette
- JAIDE is The Whitaker Group's women-focused store, launched in 2025
- Debuted by James Whitner at A Ma Manière's new Atlanta flagship
What's dropping
The JAIDE x Air Jordan 11 Low arrives June 27 for $205 in a “Fiberglass” colorway of white and black, under style code IW1882-300. The build leans on the 11’s signature patent leather, here rendered as satin patent mudguards, paired with premium leather uppers and icy translucent outsoles. Co-branded heel tabs split the billing — “23” on the left shoe, “JAIDE” on the right. It releases in women’s sizing only.
Why the 11 staying closed mattered
The Air Jordan 11 is the crown jewel of the line — the Concord, the Bred, the Space Jam — and Jordan Brand never handed it to a collaborator the way it has the 1, the 4, or the 5. That changed this year. Comme des Garçons was the label that broke the silhouette’s last institutional barrier, and JAIDE belongs to the same 2026 unlock: a small group of partners, including Whitaker Group banners, finally getting the 11. Whitner’s APB and now JAIDE both sit in that first cohort, which puts the operator behind A Ma Manière among the very few retailers Jordan Brand trusted with the silhouette out of the gate.
The women-focused play
JAIDE is The Whitaker Group’s women-first retail concept, which opened in Atlanta and Charlotte in 2025 — the same operator behind A Ma Manière and APB. James Whitner debuted the shoe at the grand opening of A Ma Manière’s new Edgewood flagship in Atlanta, with JAIDE itself anchored in Atlanta and Charlotte — the two cities at the center of the Whitaker retail network. Routing one of the 11’s first sanctioned collaborations through a women’s banner and women’s sizing is a deliberate read of where the category is growing: the fastest expansion in sneakers is in women’s product, and Jordan Brand is handing its most protected model to a store built for that buyer. Nike is reading the same category the same way: its women’s-exclusive First Sight Shadow “Metallic Silver” arrives July 24 as part of the same summer wave of women’s-sizing releases.
Source: Sneaker News
For more women’s basketball footwear, Paige Bueckers’ Nike GT Cut 4 “Shirley Buckets” gets a general release at $210.
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