Louis Vuitton unveiled its Spring/Summer 2026 menswear campaign on January 6, 2026, featuring house ambassadors Jeremy Allen White and Pusha T. Photographed by Drew Vickers under the creative direction of Pharrell Williams, the campaign centers on "The Art of Travel" and captures the talent across train stations, railways, and open landscapes.
The collection draws inspiration from Williams' travels between Paris and Mumbai, as well as references to Wes Anderson's 2007 film "The Darjeeling Limited." The campaign showcases sun-drenched color palettes, coffee brown denim washes, sun-bleached pastels, wide-lapel jackets, and flared trousers. Key pieces include jacquard motifs and embroidered denim, styled with Louis Vuitton travel bags, including the Speedy P9, Keepall, trunks, and totes.
Jeremy Allen White, appointed as a Louis Vuitton ambassador in June 2025, wears a mix of tones and textured fabrics throughout the campaign. Pusha T, who became a house ambassador in July 2024, appears in tailored suits with wide lapels and flared trousers. The collection is available in Louis Vuitton stores as of January 1, 2026.
Comments