The Travis Scott x Air Jordan 1 Low "Pink Pack" finally has a release date. After two years of leaks, on-foot sightings, and roster reshuffles, the two-shoe pack drops May 22, 2026, at a retail price of $155, with the rollout expected across Nike SNKRS, Travis's own website, and select Jordan Brand retailers.
The pack contains two colorways: the Sail/Tropical Pink-Shy Pink-Muslin (style code IQ7604-101) and the Muslin/Shy Pink-Sail-University Red (IQ7604-100). Both feature Travis's signature reversed Swoosh, Cactus Jack branding on the heel, aged midsoles, pink rubber outsoles, and — newly — a heart-and-arrow graphic on the insoles. Read the full SneakerNews breakdown of the Tropical Pink colorway for the on-foot detail shots.
The Departure
What makes this pack notable isn't the silhouette — Travis's reverse-Swoosh AJ1 Low is the most consequential sneaker collaboration of the last decade and the bar everyone else gets measured against. What's notable is the palette.
The CJ1 catalog has lived in the same color territory for years — Mocha, Reverse Mocha, Olive, Black Phantom, British Khaki, Medium Olive. Earthy. Muted. Built for fits that read more "Wyoming workshop" than "Miami at midnight." The Pink Pack breaks that code hard. Shy Pink and Tropical Pink are the loudest tones Travis has put on a Jordan since the original "Cactus Jack" red on the AJ4. It's a real turn, not a cosmetic refresh.
The timing matters too. Travis was photographed in Saint-Tropez wearing one of the pair last July — a styling tell that read as a soft launch for what was originally a Spring 2025 release that never landed. Pushing the drop into May 2026 puts it squarely in summer-rotation territory, which is exactly where Pink should live.
The Read
Two things to track on May 22.
First, demand. Travis's last AJ1 Low — the "Olive" pack — released to genuine bot-and-resale chaos. The Pink Pack is a louder, riskier color story aimed at a wider summer-fashion audience, not just the diehards who buy every CJ1 colorway. If both styles sell out instantly and resell at $400+, the read is that Travis can pivot the palette without losing pricing power. If one moves harder than the other, that tells you which direction the catalog goes from here.
Second, the apparel pull-through. Cactus Jack rarely drops sneakers without a coordinated apparel push, and the Tropical Pink colorway opens up summerwear angles — short sets, swim, beach — that Mocha and Olive never could. Watch for what hits the Cactus Jack site on or around release day. That's where the campaign actually defines itself.
The Pink Pack is Travis betting that his collaboration brand can hold value outside the earthy palette that built it. Either it works and unlocks a new direction, or it doesn't and the catalog snaps back to Mocha by fall. May 22 is the test.
Retail: $155 each. Style codes: IQ7604-101 and IQ7604-100. Release: May 22, 2026, via Nike SNKRS, travisscott.com, and select retailers.
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