Key Points
- Kelsey Plum signed with adidas Basketball on June 11, leaving Under Armour after four years.
- The Los Angeles Sparks guard will wear the adidas Crazy Energy for the 2026 WNBA season.
- A signature line is in development; she has no signature shoe yet.
- She joins an adidas women's roster with Candace Parker, Aliyah Boston, and Satou Sabally.
Kelsey Plum is the kind of signing adidas has been chasing for its women's basketball push: a two-time champion who is as much a fashion and culture figure as a guard. On June 11, adidas made it official, adding Plum to its roster after she spent four years with Under Armour — and it landed her before she has a signature shoe to sell, betting on the person first and the product later.
The deal
Plum joins adidas Basketball after her four-year Under Armour partnership ended in April 2026. The Los Angeles Sparks guard arrives with the resume adidas wants on a poster: a two-time WNBA champion, two-time Olympic gold medalist, and four-time WNBA All-Star. "I'm so excited to be joining the Adidas Basketball family," Plum said. "There's no better brand to partner with to authentically express myself on and off the court."
What she'll wear
For now, Plum will play in the adidas Crazy Energy — a team model with a ventilated upper and Lightstrike cushioning — for the rest of the 2026 WNBA season. A signature line is still in development, so the deal arrives without a Plum shoe on shelves. That gap is the tell: adidas signed the name now and will build the product around it.
The roster play
The president of adidas Women's Basketball called Plum "a champion" whose "interests beyond the court in fashion and culture make her the ideal partner" — the clearest sign the brand is buying her off-court reach as much as her game. Plum joins an adidas women's roster that already includes Candace Parker, Aliyah Boston, and Satou Sabally, giving adidas a deeper WNBA bench as the league's commercial profile climbs.
Source: WWD, House of Heat
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