Key Points
- Meta launched a self-branded Meta Glasses line with EssilorLuxottica, starting at $299.
- Meta Adventurer and Fury cost $299; the Kylie Jenner Starfire edition is $399.
- The glasses run Meta AI on Muse Spark, the first model from Meta Superintelligence Labs.
- Hardware includes a 12MP camera, 3K video, five mics, and 8+ hours of battery.
Meta is no longer renting someone else's name for its face computer. On June 23 the company launched Meta Glasses, a self-branded AI eyewear line built with EssilorLuxottica and starting at $299 — a deliberate break from the Ray-Ban badge that carried its earlier models.
The line opens with three frames: the rectangular Meta Adventurer and the chunkier Meta Fury, both at $299, and the slim-oval Starfire Kylie Edition co-designed with Kylie Jenner at $399, across 26 color and lens combinations. All three share the same core hardware: a 12-megapixel ultrawide camera, 3K video, a five-microphone array, more than eight hours of battery, and a charging case good for another 40. They're on sale now at Meta.com, Best Buy, Amazon, LensCrafters, and Sunglass Hut across 17 countries.
The number that matters is the entry price. At $299, Meta Glasses land at well under half the $799 Ray-Ban Display glasses Meta showed last fall — a sign it now treats smart glasses as a volume land-grab rather than a luxury experiment. Meta already leads the young category; cheaper frames are how it converts that lead into a standard.
The strategic piece is the software inside. Meta Glasses are the first to ship with Muse Spark, the debut model out of Meta Superintelligence Labs, built specifically for Meta's hardware rather than as a general chatbot. That's the actual bet: own the everyday wearable, and the glasses become the on-ramp for Meta's AI the way the phone was the on-ramp for Google's — which is also why the launch reopens the privacy fight over always-on cameras. It's a small slice of the hundreds of billions Meta and its peers are pouring into AI, aimed at the one surface a phone can't own: your field of view.
Source: The Next Web and Meta.
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