Cash Money and No Limit Records Announce Joint Arena Tour

Cash Money and No Limit Records announced a 17-date fall arena tour with Master P, Birdman, Juvenile, Mannie Fresh, B.G., and Boosie — the first joint tour for the two New Orleans hip-hop dynasties.

Cash Money and No Limit Records Announce Joint Arena Tour

Key Points

  • Cash Money Records and No Limit Records announced their first joint arena tour, running 17 dates from September through November.
  • The lineup includes Master P, Birdman, Juvenile, Mannie Fresh, B.G., Silkk The Shocker, and Boosie.
  • Presale begins June 17; general on-sale is June 19.
  • The tour unites two New Orleans dynasties that helped turn Southern hip-hop into a national force.

Two New Orleans empires are sharing a stage for the first time. Cash Money Records and No Limit Records announced a 17-date fall arena tour running September through November, pairing the two independent label dynasties that helped transform Southern hip-hop from a regional sound into a dominant commercial force in the late 1990s and early 2000s.

The lineup

No Limit brings Master P, Silkk The Shocker, Mia X, Mac, Fiend, and Mr. Serv-On. Cash Money counters with Birdman, Juvenile, Mannie Fresh, and B.G. Boosie joins as a special guest. The roster represents roughly a decade of Southern rap history, from No Limit's "Ghetto D" and "MP Da Last Don" era through Cash Money's "Bling Bling" and "400 Degreez" run.

The dates

The tour opens September 11 at Toyota Center in Houston and closes November 15 at Rocket Arena in Cleveland, with arena stops in New Orleans, Atlanta, Detroit, Dallas, Washington D.C., Chicago, and 10 other cities. Presale begins Wednesday, June 17 at 10 AM CST, with general on-sale Friday, June 19.

The read

Cash Money and No Limit were rivals for most of their histories — two artist-owned labels from the same city competing for the same market, each proving that hip-hop could build wealth without the major-label system. Master P's No Limit was the volume operation, flooding retail with dozens of releases a year. Cash Money, under Birdman and Slim, was the hit machine, eventually folding into a Universal deal that launched Lil Wayne and Drake. Putting them on the same stage is a nostalgia play, but it is also a reminder that both labels did something most hip-hop ventures never managed: they survived long enough to tour arenas on their legacies.

Source: Variety, TheGrio, NOLA.com

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