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SneakersDevin Booker Unveils His Second Signature Sneaker: the Nike Book 2
Devin Booker officially debuted the Nike Book 2 against the Trail Blazers — Nike moved the Air Zoom unit to the forefoot at Booker's request, improving court feel and low-to-the-floor responsiveness.
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NBACade Cunningham becomes sixth active NBA player to get a Nike signature shoe
Cade Cunningham joins an exclusive club — becoming just the sixth active NBA player with a Nike signature shoe, with his first model set to debut in spring 2027.
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SneakersBad Bunny's Signature adidas Shoe: The BadBo 1.0
After one of the biggest years in music, Bad Bunny is ready to make 2026 equally significant in footwear. His first signature shoe with adidas, the BadBo 1.0, blends basketball heritage with his distinct design language.
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SneakersJordan Brand Opens First U.S. World of Flight Flagship in Philadelphia
Jordan Brand makes history with its first U.S. World of Flight flagship store in Philadelphia, celebrating the city's basketball heritage and sneaker culture.
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SneakersUNDEFEATED x Nike Air Max 95: A Collaboration Built on Legacy
When one of Los Angeles' most respected boutiques joins forces with Nike's iconic runner, the result is a masterclass in collaborative design that honors both brands' distinct identities.
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SneakersThe Air Jordan 12 "Taxi" Returns This November
Jordan Brand brings back the iconic "Taxi" colorway this November, featuring the classic white leather and black patent leather combination that made this Air Jordan 12 a timeless favorite.
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SneakersJacquemus x Nike Moon Shoe: A Historic Collaboration Returns Nike's First Sneaker
French fashion house Jacquemus partners with Nike to revive the legendary Moon Shoe—Nike's first-ever sneaker from 1972—making history accessible to the public for the first time in over 50 years.
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SneakersThe CPFM x Nike Dunk Low "Swamp Sponge" Pack
Cactus Plant Flea Market's latest Nike collaboration pushes the boundaries of sneaker design with multi-textured materials and psychedelic colorways. The Swamp Sponge Dunk Low collection drops September 17th for $155.
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SneakersNike x Air Afrique: When Heritage Meets Innovation
The Air Max RK61 is more than just a shoe—it's a love letter to diasporic heritage wrapped in Nike's most iconic technology.
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SneakersNike Diamond Turf '93 "Must Be the Money"
Deion 'Prime Time' Sanders' Nike Diamond Turf '93 in the 'Must Be the Money' colorway returns—the black, white, and green mid-top that defined two-sport athletic flash in the '90s.
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SneakersNike Kobe 11 Mamba Multi/Color
Released in 2016, the Nike Kobe 11 Mamba Multi/Color was the last sneaker in the Kobe Bryant signature line that the NBA legend actively promoted before retirement—a Flyknit tribute to a career.
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FilmThe Rings-N-Things Film Debuts Ahead of Kobe 3 Protro Launch
Nike debuts the Rings-N-Things film on August 19th ahead of the Kobe 3 Protro Halo release—the most comprehensive Protro modernization to date of the court shoe Kobe wore during his MVP season.