Sneakers
Air Jordan 4's Bred 2026 Return
The rumored return of the Air Jordan 4 OG "Bred" for Holiday 2026 promises the authentic '89 shape and Nike Air branding that purists have demanded.
Nike
Nike Shakes Up Leadership Team
Nike creates a new COO role for Venkatesh Alagirisamy while eliminating CTO and CCO positions, marking CEO Elliott Hill's continued restructuring to flatten the organization and accelerate decision-making in response to competitive pressures.
Sneakers
Nike LeBron 23 "Stewie"
LeBron James debuts the Nike LeBron 23 "Stewie," reviving a Family Guy-inspired theme fifteen years after the legendary unreleased LeBron 6 PE.
Nike
Nike Introduces SNKRS Code
Nike's new SNKRS Code system turns sneaker drops into interactive treasure hunts, rewarding cultural knowledge over bot speed. The password-protected release method launched with the LAAMS Air Force 1, signaling a shift toward releases that prioritize community engagement and storytelling.
Nike
Nike GT Cut "EYBL" Returns in Electric Volt
Nike's GT Cut returns in EYBL colors that honor basketball's premier youth development platform
sneakers
Jalen Brunson's Nike Kobe 6 Protro "Statue Of Liberty" Is Coming Soon
Jalen Brunson has emerged as the NBA's most visible Kobe devotee, and Nike is about to reward that loyalty with his first retail release. The Nike Kobe 6 Protro "Statue of Liberty" player exclusive, which Brunson debuted during the Eastern Conference Semifinals against the Indiana Pacers
sneakers
Devin Booker Unveils His Second Signature Sneaker: the Nike Book 2
Devin Booker's signature line with Nike is entering its second chapter. The Phoenix Suns guard officially debuted the Nike Book 2 on court this week against the Portland Trail Blazers, unveiling a refined silhouette that pushes his vision of versatility even further. The Book 2 maintains the understated
NBA
Cade Cunningham becomes sixth active NBA player to get a Nike signature shoe
Detroit Piston Cade Cunningham joins an exclusive club of six active NBA players with Nike signature shoes, with his first model set to debut in spring 2027.
Sports
Nike Renames World Headquarters After Co-Founder Phil Knight
Nike honors co-founder Phil Knight by renaming its Beaverton headquarters the Philip H. Knight Campus—a tribute to the visionary who built a global movement.
sneakers
UNDEFEATED x Nike Air Max 95: A Collaboration Built on Legacy
When one of Los Angeles' most respected boutiques joins forces with Nike's iconic runner, the result is a masterclass in collaborative design that honors both brands' distinct identities.
sneakers
Jacquemus x Nike Moon Shoe: A Historic Collaboration Returns Nike's First Sneaker
French fashion house Jacquemus partners with Nike to revive the legendary Moon Shoe—Nike's first-ever sneaker from 1972—making history accessible to the public for the first time in over 50 years.
sneakers
The CPFM x Nike Dunk Low "Swamp Sponge" Pack
Cactus Plant Flea Market's latest Nike collaboration pushes the boundaries of sneaker design with multi-textured materials and psychedelic colorways. The Swamp Sponge Dunk Low collection drops September 17th for $155.